PERSONAL IMAGE AND BRANDING
Personal Image and branding is how you perceive yourself and how you are perceived by those who
meet you. It´s about personal presentation while being your authentic self. Knowing who you are
and what sets you apart, will make you feel more confident and powerfull, which will make you
stand out and make an impact in everything you do.
Embracing your uniqueness is what will make you feel empowered, confident and 100% authentic.
Knowing how to be fully connected to yourself, your values and your feelings is a powerful state that
will make you stand tall and make a strong impact by the way you look, talk and behave.
Based on your personality and your core values we will focus on your ABC´s, your Appearance,
Behaviour and Communication, to help you define your personal image and build your personal
brand which will make you stand out from the crowd.
¨To be outstanding you need to stand out¨ – William Arruda
ENHANCE SELF-IMAGE AND INCREASE YOUR CONFIDENCE
Using a holistic approach, tailored to your personal goals and needs, we will work on everything we see from the outside - your clothes, your shoes, your accessories, your haircut, your makeup, your grooming but also your posture, your smile and the way you carry yourself. You will learn what
styles, cuts, prints, fabrics, textures and colors suit your personality and your physical appearance and how to use them with confidence.
ETIQUETTE, PRESENCE AND SOCIAL BEHAVIOUR
Your behaviour is what sets you apart and is pivotal when interacting with others. We will work on your attitude and how to feel completely connected to yourself to be able to connect and interact with others in a successful way in any setting.
COMMUNICATION STYLE: VERBAL AND NON VERBAL
Your communication style is how you express yourself verbally and nonverbally and determines how you connect and engage with others. We will work on your body language, posture, tone of voice and on how to establish and keep a conversation flow. You will learn how to be active and receptive when interacting with others while presenting yourself with ease, calm and confidence, which will show in your facial expressions, your posture, your hand gestures, your vocal cues and your walking style.