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Zohra Bena is one of the founders and member of the board of directors of the Spanish Chapter of AICI, the Association of Image Consultants International, she is also the mother of two children, both in middle school.

After relocating from Amsterdam to Spain over 8 years ago, Zohra not only launched a new life from ground up with intensive Spanish language courses for all her family; she also learned how to craft a new path to re-launch her career.

With more than two decades of international business experience in the fashion and apparel industry, in recent years, Zohra has collaborated with many companies and institutions, among others, El Corte Ingles - the biggest department store group in Europe, ranking fourth worldwide.

At EnRoute.Life, Zohra offers her professional expertise in personal image & branding, social, cultural and business etiquette, as well as verbal and nonverbal communication, to help you embrace your uniqueness, teaching you how to brand yourself smart.

As an accomplished Image Consultant, she combines her international experience with her personal and academic background, arming her with the cultural sensitivity and intercultural skills to understand different cultural behavior. In her professional practice, she also offers one-on-one and group sessions.

“Embracing your uniqueness will make you feel empowered, confident and 100% authentic, which will make you stand out and project this confidence in the way you look, talk and behave.” - Zohra Bena

She holds a BS in International Business from the Amsterdam School of Applied Science and a Master Module in Organizational Culture & Management.  Recently, she partnered with Eisenman & Associates to be the exclusive consultant authorized to offer the universal COLOR CLOCK® Image Training designed by the renowned color expert Leatrice Eisenman.

Dutch by birth, she currently lives in Madrid and offers her services in Dutch, English and Spanish.